This project was developed at Alab Agency.
For Dinicaffè, a historic coffee roastery based in Florence, I developed communication materials that reinforce the connection between the brand, the quality of its products, and the city’s heritage. Building on the brand’s visual language of collages and illustrations, I created illustrated social media content and the campaign “Il viaggio di Dini Caffè”, a series of stop motion videos that tell the story of coffee’s journey from plantations around the world to its final processing in Florence. I also designed offline materials, including a fold-out leaflet for a gift box containing a moka pot and coffee beans. Combining photography and illustration through collage, the booklet provides a creative and engaging guide to preparing the perfect moka coffee.